Category Archives for Blog

How to Measure Your Digital Marketing ROI

Business is simple but it can be a bit challenging. The bottom line is determined by revenue, minus expenses which equal profit, the same thing goes for digital marketing, and it also follows this same…

How to prepare a social media marketing plan | 7 easy steps

Many businesses are investing on social media marketing nowadays with low return on investment. This is bound to happen as many brand are doing it the wrong way without having a social media marketing strategy.…

Branding is More Than a Logo

Branding is one of the marketing words that is a bit vague and often misused or underutilized,  oftentimes, people always use branding and logo interchangeably, even though logo can be the symbol of a business,…

How Social Media Can Help You Achieve Your Business goals

Social media strategy is a rapidly growing way in which businesses are reaching out to target customers easily. The success of social media marketing  begins with you identifying  the right audience, and setting a goal(s).…

Smart Words to Increase Your Conversion Rate

I know you have a good graphic design,  and well-designed websites but do you have a compelling word to convert your traffic to make purchases? Language is a powerful tool, not only in our day…

Dos and Don’t Of Digital Marketing

There is this popular saying that the success of everything you do depends on what you do right and what you refuse to do. This fact is also true with digital marketing, whether your digital…

A Guide To programmatic Advertising

Unlike other marketing strategies that had to conform  to the internet, programmatic advertising is totally different from them because it was actually created online, the idea was  birthed as a result of the  internet. But…

Social Listening:Key To Improve Digital Customer Experience

There is this common saying “listen before you speak’ while individuals have consciously mastered this act and the importance of active listening for a thoughtful communication, most brands haven’t mastered this act or strategy to…

Ways To Improve Digital Customer Experience

When thinking about what truly makes businesses and companies thrive,  there is a clear and strong emphasis on customer loyalty and experience. The digital customer experience is more important than ever now,  since the ever-increasing…

Quick and Easy Ways To Segment Your Email List

You might be unfamiliar with the importance of email segmentation or even wondering why you have to adopt this strategy, an average office worker receives 120 emails every day, this statistic proves there is fierce…