All posts by Boluwatife Oyetunji.

Simple and Easy Way to Kick Start an Online Store

­When you come to think about it, Starting an online store is fairly easy but making sales isn’t right? Most online store doesn’t thrive because they lack good marketing strategy. One thing that matters more…
why utility marketing

Why You Need to Adopt Utility Marketing

We found ourselves in an environment (Nigeria) where business owners or marketers would rather tell you to come and buy their products rather than communicating the benefits of their products(utility). Many at time business owners…

6 Reasons SMEs Should Create Buyer personas

Do you know who your business’s buyer personas are? And if you do, how well do you know them? Do you know what they really want or need from you? Creating a buyer persona is…

Digital Marketing For Effective Business Growth In Nigeria

Over the last few years, the internet has evolved and it has become more widespread and affordable by most Nigerians, as a result of this more people, began using digital devices in their everyday lives…

How to Measure Your Digital Marketing ROI

Business is simple but it can be a bit challenging. The bottom line is determined by revenue, minus expenses which equal profit, the same thing goes for digital marketing, and it also follows this same…

Branding is More Than a Logo

Branding is one of the marketing words that is a bit vague and often misused or underutilized,  oftentimes, people always use branding and logo interchangeably, even though logo can be the symbol of a business,…

How Social Media Can Help You Achieve Your Business goals

Social media strategy is a rapidly growing way in which businesses are reaching out to target customers easily. The success of social media marketing  begins with you identifying  the right audience, and setting a goal(s).…

Smart Words to Increase Your Conversion Rate

I know you have a good graphic design,  and well-designed websites but do you have a compelling word to convert your traffic to make purchases? Language is a powerful tool, not only in our day…

Dos and Don’t Of Digital Marketing

There is this popular saying that the success of everything you do depends on what you do right and what you refuse to do. This fact is also true with digital marketing, whether your digital…

A Guide To programmatic Advertising

Unlike other marketing strategies that had to conform  to the internet, programmatic advertising is totally different from them because it was actually created online, the idea was  birthed as a result of the  internet. But…