Digital Marketing is any form of marketing you do on the internet and some other digital channels. We know marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending more quality time: on the internet.
Digital marketing is done using various digital strategies through channels where your target customers can be found.
As a digital marketer, you understand your product (service), define what makes it unique (identifying USPs), identify target audience and finally define where your target audience can be found (on the internet).
You can do digital marketing via;
- Content Marketing
- Search Engine Optimization (SEO)
- Email Marketing
- Search Engine Marketing (SEM)
- Social Media Marketing
- Pay Per Click
- Native Advertising
- Inbound marketing
- Sponsored or Promoted contents
- Marketing Automation.
Option to pay twice
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