Many people view content marketing as an autonomous area in digital marketing. As a brand, you’re already making sales and getting new customers through organic and sponsored ad on social media and you don’t know how content marketing can help your business. This post is for you.
Before we proceed let’s have a view of what content marketing is all about.
What is content marketing?
As a business owner or marketer, you post a picture about your product on social media and add caption to it; that’s content. You write a blogpost about your products or on how to use your products and posted it on your website, that’s content. Or you even send a newsletter to your audience about new products; that’s also content.
“Content Marketing is all the Marketing that’s left.” Seth Godin
Content is the heart of what marketers do; you talk to your customers, your clients, and your readers, and what you say to them—regardless of whatever form it takes—is content.
Every other area of digital marketing
is wrapped around content. You want to do SEO, you have to write meta-description. Without it your site or products won’t rank high on search engine result pages.
”Content is fire. Social media is gasoline.” Jay Baer
Content marketing is a marketing strategy that revolves around the creation, publication, and distribution of content to a target audience in order to bring new traffic (and therefore new customers) to your business.
How content marketing can help your business
Once you post a content, you give your audience something to talk about. The more they talk about your content and communicate it to other people, the more word spreads about your business – and gives your brand more awareness.
For example, your business did an educational video about a topic related to your niche and posted it on YouTube. If someone found that video useful he will tell people he knows that need that knowledge and there’s no way they can discuss about that educational video without mentioning the one that produced it and that’s – YOU.
Help you to gain trust of your customers
The more you showcase your expertise and deep knowledge of your subject matter, the more people get to trust you. Once you create contents that solves your target audience problems, they can get to trust you with their time or money. For instance, a fitness trainer always post videos about fitness tips, training sessions and other how to – videos on his vlog. This will get people that has been following his vlog to trust him more and see him as an expert in that field.
Most customers journey nowadays starts from the search engine. People most times don’t know what their problem is and how they can solve them. They need to research about this to get clarification about their problem and find possible solution. Once they search about something on search engine, it shows them the most relevant articles, images or videos about that query.
When you are creating content for the sake of giving practical and valuable information to your ideal customers, Google recognizes that your content is useful and provides the answer to people searching, therefore it will rank higher on the search engine results page.
Lead generation is important for small businesses that rely on consistent traffic to grow their brand and boost sales. Content marketing is not only good for this but also affordable. Generating leads for business is the reason any of us do any marketing at all. We need new leads to come to us and eventually turns to buyers.
Once a potential customer can found your content on the search engine result page helpful and relevant he/she may turn to customer directly or through some first time offer or tripwires.
Increase website traffic
One of the indirect or intangible benefit of content marketing is that it can increase your blog or website traffic. Let’s say you have a blog postthat rank high(i.e in the first page of search engine results page) for a particular keyword and provide a useful and relevant information about that keyword. When people search for those keywords, they get to see your site and visit it.
Set you as an established Authority
When you publish great content, people get to see you as a go to resource and see you as an authority in your niche. Want to share some statistics about industry? Create an infographic. Want to guide prospects through a process or solution? Create a how-to guide.
Each piece of relevant and helpful content you create and share through online marketing help builds your brand reputation and put you on top-of-mind of your customers when questions arise—and when it’s time to make a purchase.
However, not all business online have the time or the expertise to do content marketing effectively to maximize their ROI. If you fall into this group, don’t panic. At Digprom, we have a team of experts content marketer that can helps your business leverage content marketing and generate new leads and customers.