Every individual has a reputation (beliefs or opinions that are generally held about someone or something.). As more and more humans started using the internet, human interactions started to take a new turn (hence, the existence of the digital world). As the digital world grew, the need for every individual (as well as brand) to have a reputation online became imperative.
Building your online presence is a strategic art and one which requires a high level of consistency. It could even turn out to become a source of income for you (if well managed). This is why it’s important for you to create an online presence for your brand.
As the world continues to evolve, it is important that a business owner, you don’t remain static. And seeing as a lot of this evolution has to do with the web, it is essential that we start to take our businesses online and create a strong presence.
According to Google, 97% of consumers use the web to search for local businesses, if this vast majority of your potential customers are online, why shouldn’t you be too? Creating a strong online presence is an essential component of your marketing strategy, no matter how small or big your business could be.
WHAT IS ONLINE PRESENCE
An online presence can be defined by how easy it is to find a brand or company online. ( https://blog.hubspot.com/marketing/online-presence) when searching for a keyword relevant to your brand
However, if you’ve not always been web-savvy, building an online presence can be tiring, confusing and frustrating, even with the numerous options available; from creating different profiles and numerous social media accounts to building your website and finally figuring out the best medium through which to engage your target audience.
To help, let’s break the steps down so you can start creating your online presence with ease.
5 WAYS TO CREATE AN ONLINE PRESENCE
- Create a website
- Be consistent and add value
- Be active on social media
- Start a blog relevant to your brand
1. Create a website
Creating a website helps to increase your online visibility, besides social media, one of the first places people will go to find out more about your company is your website.
Your website is where you can show off your products, and detailed information about your brands and images. You’ll appeal to your buyer persona’s pain points and present a solution to their problem.
2. Be consistent and add value
Consistency is key to success, once you know that goal that would promote your brand do it every day
In every of your social media platforms, whether it’s your Instagram or your website, twitter, Always provides consistent value and useful information to your target audience.
This would help you to attain acceptability and, slowly help you become an authority in your field, which is very important for your online growth and visibility.
3. Be active on social media
Social media is a platform where you can easily get visibility, therefore it is important you are active on every social media platform, make sure you engage with your followers and subscribers on each of your social media pages. provide them with valuable information they need to know, more also cultivate the attitude of replying to your customers in time.
Networking is an important way to build your online presence without having to spend a dime, online networking begins with you been an active participant in online forums related to your niche, doing this, you could end up to be a guest blog, overtime of sharing practical advice and contributing intelligently to conversations on these forums with a larger audience than yours, you would eventually build a wider reputation and also be a force to reckon within your industry.
5. Start a blog relevant to your brand
Blogging is a cost-effective way for small businesses to drive traffic to their site and create online visibility if it’s properly maximized, a potential customer can be attracted to your website through your blogs.blogging enhance inbound marketing and attract prospective customers.
According to a recent inbound marketing report, nearly 80% of companies that use blogging as a part of their marketing strategy reported acquiring customers through their blogging efforts.
These are some of the ways to build your online presence and increase your online visibility, If you would like to create an online presence for your brand you can contact us on our website at www.digprom.net