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Tag Archives for Utility Marketing

why utility marketing

Why You Need to Adopt Utility Marketing

We found ourselves in an environment (Nigeria) where business owners or marketers would rather tell you to come and buy their products rather than communicating the benefits of their products(utility). Many at time business owners…
utility marketing

What is Utility Marketing? And Forms of Utility Marketing

Let’s assume you’re just starting your business. You have carried out a market research, you have studied and known your target audience; and you have also build a great product based on the findings of…
All You Need To Know About Utility Marketing

All You Need To Know About Utility Marketing

From Neil Patel (the digital marketing guru) to the apprentice digital marketer on digprom.net, the need to explain the benefits of the products or services that you are marketing (utility marketing) is as important as…